Hyatt adding hotels across Europe with Lindner Hotels partnership
Hyatt Hotels Corporation is partnering with Lindner Hotels AG, a family-run German hospitality investment firm to introduce more than 30 hotels across seven European countries.
They will join the Hyatt brand portfolio and be integrated into the World of Hyatt loyalty program.
The majority of the properties are slated to join the JdV by Hyatt brand of independent hotels
Lindner Hotels AGoperates properties under the Lindner Hotels & Resorts and the me and all hotels brands in cities across Germany and in Central and Eastern Europe.
The agreement will expand Hyatt’s brand footprint to 15 new markets and expand in destinations such as Dusseldorf, Frankfurt, and Hamburg.
“We are thrilled to continue Hyatt’s asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner,” said Mark Hoplamazian, president and chief executive officer, Hyatt.
“The addition of Lindner’s hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe
New markets include Kiel, Leipzig, Sylt, Bratislava and Interlaken.
The Lindner portfolio will increase Hyatt’s lifestyle footprint by an estimated 5,500 rooms.
Ray Monty
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