Hyatt establishes dedicated lifestyle division
Hyatt Hotels Corp has announced the launch of a new dedicated division for its portfolio of lifestyle focused brands.
It will group the lifestyle brands acquired from Two Roads Hospitality, including Alila and Thompson Hotels, together with the Andaz and Hyatt Centric brands.
Frederic Flageat-Simon, former CEO of Two Roads Hospitality Asia will spearhead the new division’s market positioning and global operations strategy.
He is working with global commercial services to drive operational and financial performance for the lifestyle brands.
Also, Heather Geisler, global brands VP, will focus on enhancing the global brand awareness.
"With the introduction of a dedicated lifestyle division, we’re able to dive deeper into our guests’ preferences and further carve out Hyatt’s role in this important segment," said Mark Vondrasek, Hyatt chief commercial officer.
Flageat-Simon oversees for the continued integration of the Two Roads brands into the Hyatt brand portfolio.
Two Roads brands Thompson Hotels and Joie de Vivre Hotels have recently been successfully added to the World of Hyatt loyalty program.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Suspension of all regional trains in Catalonia following two new rail accidents in Spain