Hyatt launches all-inclusive brand
Hyatt Hotels and Resorts claims it is the first major global hospitality company to launch new brands “exclusively focused on the all-inclusive segment”.
The new Ziva and Zilara brands will launch in the Latin American market, where Hyatt has been expanding its brand presence.
The first two resorts to debut under the brands are owned and managed by Playa Hotels and Resorts.
Hyatt Ziva Los Cabos and Hyatt Zilara Cancun, an adults-only resort, will launch this month and both will undergo multimillion dollar renovations in 2014.
The next resort in the portfolio, Hyatt Ziva Rose Hall in Jamaica, is undergoing an extensive renovation and will open in late 2014.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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