IAG names low-cost airline LEVEL
IAG has announced the June launch of its long-awaited low-cost long-haul airline.
Called LEVEL, it will fly from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana.
Flying two new Airbus A330 aircraft, initially it will be operated by Iberia’s flight and cabin crew and will create up to 250 jobs based in Barcelona.
IAG said LEVEL will look to expand its flights from other European cities, but did not say which ones.
"We’re in discussions with a number of airports which are keen to support the growth of our new operation," said a spokeswoman.
Fares start from €99/US$149 one way and tickets go on sale today at flylevel.com
Checked luggage (in addition to a free cabin bag), meals, seat selection and the latest movie releases will be complimentary for customers flying in premium economy.
High speed internet connectivity will be available with prices starting at €8.99.
LEVEL’s customers will be able to earn and redeem Avios – the loyalty currency for IAG’s airlines.
IAG chief executive Willie Walsh said: "LEVEL is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable. It will benefit from having the strength of one of the world’s largest airline groups behind it.
"LEVEL will become IAG’s fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling. It will complement our existing airline portfolio and further diversify our current customer base.
"Barcelona is Vueling’s home base and this will allow customers to connect from Vueling’s extensive European network onto LEVEL’s longhaul flights.
"This is just the start. We’re really excited about the opportunities for expansion and we plan to bring LEVEL to other European destinations."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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