Icelolly credits customer care for revenue growth
Travel comparison site Icelolly.com saw revenue for the first thee months of this year rise to £3 million.
During the first quarter of last year, the 10-year-old company said its revenue was £2.7 million.
Backed by Palatine Private Equity since 2013 following a management buyout, it said its growth was largely down to ‘a shift in focus to quality customer care’.
"Over the past two years, the business has conducted a stringent review of all advertising partners and introduced a strict code of conduct and compliance to ensure that they meet~icelolly.com’s high standards," it said.
It has also run a number of TV campaigns and sponsorships including ITV’s Saturday night show Bang On The Money.
CEO Andrew Latham said:~"We’ve made huge~strides despite challenging market conditions.
"It’s fantastic that consumers are increasingly turning to icelolly.com to compare prices and save money on their holidays. Much of our growth has been down to positioning the customer at the heart of our business, which has seen customer satisfaction scores soar and repeat visits increase.
"We now have a network of over 25 partners who all work tirelessly to offer the best holiday deals and we will continue to strengthen these relationships as we target further growth."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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