ICRT To Hold RT Marketing Day

Thursday, 11 Jun, 2010 0

Xavier Font

The event is to take place on 21st June in Leeds

 
Responsible tourism marketing DAY – programme as follows:
 
9:30 coffee on arrival
 
10:00 The role of sustainability in tourism consumer behaviour (Dr Graham Miller, Director of International Studies, University of Surrey)
 
10:40 Whitbread’s Good Together Brand review- a customer experience approach (Andrew Gammage – Head of Quality & Guest Insight Whitbread Hotels & Restaurants)
 
11:20     Responsible product development and commercialisation at TUI (Kylie McCabe, Group Sustainability Planning and Communications Manager, TUI Travel PLC)
 
12:00    lunch
 
13:00 Public relations of Corporate Social Responsibility (Paul Thomas, Senior Consultant CSR, Sustainability & Not-for-profit Grayling)
 
13:40 Communicating Environmental Stewardship within the Cruise Industry (Jamie Sweeting, Vice President, Environmental Stewardship and Global Chief Environmental Officer for Royal Caribbean Cruises Ltd.)
 
14:20    coffee break
 
14:40 Responsible tourism marketing for small companies (Dr Xavier Font, Director of Studies, International Centre for Responsible Tourism)
 
15:20 Crafting a Responsible Tourism Positioning: from Environmental Campaigning to the “Good Life” (Chris Warren, Owner, Crystal Creek Meadows, Australia Qantas Award for Excellence in Sustainable Tourism)
 
16:00 Creativity, confidence and bags of fun- my recipe for marketing sustainability (Sue Prince, Beechenhill Farm B&B and cottages, Peak District. Virgin Holidays Responsible Tourism Awards Highly commended Best small accommodation. Winner Gold award for the excellence in England- best tourism website)
 
16:40    Discussion- how to motivate companies to market sustainability appropriately?
 
 17:00    End- Networking drinks at adjacent pub
Responsible tourism marketing
Monday 21 June, opposite the train station in Leeds
 
FREE event if you register at [email protected]
 
 

 



 

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