IHG brings Garner brand to Japan
IHG Hotels & Resorts (IHG) is introducing the new Garner hotel brand in Japan this year.
It marks the first deal outside of North America for its new midscale conversion brand.
IHG has teamed up with Axe Management Partners which would see Garner make its Japan debut in the second half of 2024.
It will see the conversion of three Osaka hotels, adding more than 500 rooms to IHG’s Japan hotel portfolio.
Prior to rebranding as Garner, the three Osaka hotels will undergo refurbishment, including improvements to the common spaces, the lounge and café, and a refresh of guest rooms.
Guests at the three Osaka hotels will be able to avail the perks of IHG One Rewards, including the ability to earn and use points, and benefits for members including late check out, room upgrades and Milestone Rewards.
Garner was launched in August 2023 and IHG expects this new brand to reach over 500 hotels over the next 10 years.
The world’s first Garner hotel opened in Seattle under three months ago.
Elie Maalouf, CEO, IHG Hotels. & Resorts, said: “This is a significant milestone for the brand, and one we are very excited about.”
“Japan is well-known for its high-quality domestic midscale hotels, and we think Garner is the perfect brand.”
The hotels are all conveniently located in the centre of Osaka, just moments away from the famous Midosuji shopping street and Dotonbori, the city’s entertainment area.
IHG currently has 54 open or pipeline hotels in Japan.
In Osaka, there are ten hotels across multiple brands including ANA Crowne Plaza Osaka, voco Osaka Central, Holiday Inn Express Osaka Midosuji and Holiday Inn & Suites Shin Osaka.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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