IHG launches huge ad campaign for Holiday Inn Express
InterContinental Hotels Group has launched a huge ad campaign to promote its Holiday Inn Express brand in the UK and Germany.
The advertising campaign, created by JWT London, highlights the brand’s promise to give guests a stay that is ‘Simple. Smart. Spot On.’
The company says an average of two Holiday Inn Express hotels open every week, and there are currently 473 hotels in the global pipeline set to open over the next three to five years, with Germany and the UK identified as key growth areas for the brand.
Matt Luscombe, Chief Commercial Officer, IHG in Europe said: "The ‘Simple. Smart. Spot On.’ guest experience at Holiday Inn Express is designed to appeal to the type of smart traveller who is looking for independent, fuss-free travel: a simple, great night’s rest which helps them to be productive on the go."
Holiday Inn Express is part of IHG, which is currently celebrating its 10 year anniversary as a global standalone hotel company.
Diane
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025