IHG to develop 20 new hotels in Europe
InterContinental Hotels Group (IHG) and Novum Hotel Group, one of the largest hotel groups in Germany, have signed a multiple development agreement (MDA) to build 20 hotels across Europe.
The MDA is the first venture together between both companies and the new hotels will be built in Germany, Austria and the Netherlands, as well as other countries in Europe.
IHG currently has over 650 hotels in Europe, including 64 hotels in Germany.
Hamburg based Novum Hotel Group currently has 99 hotels across Germany including its own brand hotels. Those developed in partnership with IHG will be franchised.
IHG Europe chief development officer Ron Shepherd said: "Europe is growing at pace and we are well positioned to take advantage of the appetite for branded growth. We cannot wait to kick off the beginning of this long-term partnership with Novum Group."
Novum Group CEO and owner David Etmenan added: "Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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