IHG to push direct sell
InterContinental Hotels Group (IHG) is launching a campaign to boost direct online bookings and promote its pledge to offer the lowest rates for its hotels.
IHG, which includes brands such as InterContinental, Crowne Plaza, Holiday Inn and Express by Holiday Inn, says it will guarantee the best online rates for its rooms.
The guarantee means that customers who can find a lower price for the same room elsewhere on the internet will get that rate plus a 10% discount.
The group is hoping to direct business and leisure customers to www.icHotelsGroup.co.uk, to book any of its brands. It will promote the site through online campaigns featuring the slogan: “wherever you see our hotels, you won’t see them cheaper than at www.icHotelsGroup.co.uk”.
In recent weeks IHG announced its intention to stop distributing rooms through Expedia and Hotels.com and stick with Travelocity because it adhered to the strict new guidelines for online distribution partners.
According to IHG senior vice president for sales marketing and commercial, David Hughes, the IHG website receives more than 7.5 million visitors each month.
Report by Ginny McGrath
Ginny McGrath
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026