IHG to sponsor 2012 Olympics
Global hotel giant IHG is to announce a sponsorship deal with the 2012 Olympic Games today and is rumoured to be stumping up around £10m.
Joining the likes of British Airways, BP, Lloyds TSB and EDF Energy, the group’s actions will be interpreted by the business community as a defiant move in the face of global economic recession.
It is believed IHG will be handing over £5million in capital to the Games and providing £5m in accommodation and connected services before and during the event.
The move should help throw the spotlight on IHG’s Holiday Inn brand which has just been relaunched to the tune of £600m. Holiday Inn will be the official hotel room provider for the Games and IHG execs will also be involved in the design and layout of the Olympic Village.
By Dinah Hatch
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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