Illinois boost to attract UK visitors

Thursday, 13 Nov, 2012 0

The Illinois Office of Tourism has boosted its marketing effort to attract more UK visitors.

The body has appointed three agencies to handle its advertising, public relations, and sales and marketing for the remainder of 2012 and 2013.

JWT will continue to handle advertising, Fleishman-Hillard London will take on PR, and Cellet Travel Services will manage sales and marketing to the trade.

All agencies will be working to raise the profile of Illinois as a travel destination to UK leisure travellers.

Jan Kemmerling, international tourism trade manager for The Illinois Office of Tourism says, "Illinois offers the ultimate American experience, from the excitement of a world class city to the charm of America’s heartland."

Managing director of Cellet, Yolanda Fletcher said:"We will be developing stronger brand recognition for Illinois as a destination of choice for visitors looking for iconic American towns, Route 66 and other scenic byways. Illinois is home to four US presidents, each celebrated with myriad trails and historical markers."



 

profileimage

Diane



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...