Imitate legislators: hideaway in Rockford
Those Wisconsin state senators who disappeared and hid rather than voting on collective bargaining inspired a CVB to start an unusually creative and successful campaign offering their little-known city as another “great place to hideaway.”
“We want folks to come to Rockford for their own legislation vacation. Rockford is full of opportunities for folks to do some collective bargaining at our locally owned stores and shops,” said John Groh, President/CEO of the Rockford Area Convention & Visitors Bureau (RACVB), the city’s tourism office.
Rockford, Illinois and its landmark Clock Tower Resort have long been known as a great place to hideaway, says the CVB.
Hotels are offering “runaway rates,” the CVB says, and a local guitarist has developed a YouTube video about troubles that got him down so much he is now “hiding away in Rockford.”
“Visitors might want to go under water along with their state budget at Rockford’s huge indoor water park at the Clock Tower Resort or say ‘What the Puck!’ when they go to a Rockford IceHogs hockey game” says the CVB.
By David Wilkening
David
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