Vicky Hawker, sales and marketing director for long haul activity specialist Exodus, is to join Inghams in a similar role.
She takes up the newly created position in June.
Hawker also spent three and a half years with Neilson as head of marketing, as well as holding various marketing and sales roles at Cosmos, Cunard and Orient Lines.
Her responsibilities will include advertising, brochure production, public relations, database management as well as all sales functions – trade sales, Irish sales, call centre and internet sales.
Chief executive Litsa Constantinou said: “Her expertise and understanding of the industry will help her manage the Inghams activities effectively and allow her to bring in new ideas to take our business even further.”
by Phil Davies