InteleTravel hails spike in average booking values
InteleTravel reported a 10.3% increase in average booking values in the first two weeks of January, compared with last year.
It came as many travel advisors focused on luxury sales.
The rise comes in addition to a 10% jump in sales during the same period with the top selling destinations including the Middle East, the Mediterranean and the Indian Ocean.
Cruise holidays are now accounting for 10% of turnover, which is a 20% improvement on the first two weeks of January 2023.
Among the top 50 performing advisors, the average sale was £26,973 from January 1 to January 15.
The highest individual booking among the top 50 was £134,529 with the lowest £14,696.
“Despite the decrease in general retail spend towards the end of 2023, customers want to confirm their holiday options early and take full advantage of great prices on offer,” said InteleTravel UK and Ireland MD Tricia Handley-Hughes.
“Confidence in booking through a trusted travel advisor is definitely back.”
After hosting its first Luxury Summit in December, InteleTravel is now using Artificial Intelligence to streamline its back-office processes and free up more time for advisors to concentrate on selling holidays.
“Training and engagement remain the key to success,” said Handley-Hughes.
“We’ve introduced a new dedicated training programme on key topics that will help travel advisors upsell, followed by a full year of confirmed partner activity.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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