Intrepid appoints head of industry and tailor-made sales EMEA
Intrepid has promoted Joanna Reeve to head of industry and tailor-made sales for EMEA.
She replaces Andrew Turner who left earlier this year.
Based between Suffolk and the tour operator’s European headquarters in London, Reeve has worked at Intrepid for nearly eight years as tailor-made manager for EMEA and most recently as interim head of industry EMEA.
In the new role, Reeve will ‘lead industry and tailormade sales from the region and will be integral to driving new domestic and international sales strategies that support the company’s growth, as it moves from a period of hibernation following the Covid-19 outbreak’.
Managing Director Zina Bencheikh said: "I’m delighted that Joanna will be leading the Industry and Tailormade Sales team in Europe. She brings valuable experience, knowledge and insight to the role, and a new approach to leadership and development.
"She is a great asset to the team, and has been integral in working with our industry partners navigating though the Covid-19 crisis. I am confident Jo will play a key part in supporting the company’s Growing with Purpose plan."
Reeve said: "I’m thrilled to have the opportunity to lead Intrepid’s dynamic Industry Business Development team, particularly at a time when we are reimagining ourselves as a company following Covid-19.
"Never has it been a more important time to drive new and targeted sales strategies that will ensure we work cohesively with our agent partners, who we recognise as playing an invaluable role in the growth of our business."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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