Irish put their trust in the Aussies for travel tips
A report in the Belfast Telegraph today says new research has revealed that people from Northern Ireland trust Australians most of all when it comes to travel advice and when it comes to getting the best deal, 72% of Ulster folk prefer to book directly online.
According to a report released today by new travel site, www.boo.com, Brits preferred to place their trust in complete strangers when it comes to researching and booking their holidays with 57% trusting online travel reviews more than traditional travel agents.
The Travel Trust Index Report found that peer reviews were growing in popularity, with 23% posting a review following a holiday and 57% letting their fellow travellers be their guide.
Psychologist Donna Dawson said this research showed people would rather trust a complete stranger rather than a travel professional, adding, “We no longer need to meet face-to-face in order for trust to develop”.
According to the research around £7 billion has been spent on online travel over the last 12 years, making travel the largest category of consumer spending online.
And when it comes to who Ulster people trust when reading online reviews, under top the Trust Index, 53% said Australians offer the best travel advice.
Report by The Mole and The Belfast Telegraph
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025