Is Internet advertising making a comeback?
Yahoo’s second-quarter earnings report and outlook for the current quarter is a clear indication that the slump in Internet advertising will not soon be over.
“Overall, we’re seeing less fear in the marketplace and advertisers are making plans,” Yahoo Chief Executive Carol Bartz told analysts. But Business Week added it was “just too early” to call a turnaround.
The Internet company said that the poor economy continues to hobble its mainstay online display ads as well as search advertising.
Yahoo also said it will need to make some costly investments in its far-flung online properties, in promoting its brand, and in its advertising systems.
In the second quarter, Yahoo’s net income rose 8%, to $141 million from a year ago.
Yahoo has been in talks for the past year and a half with Microsoft. The likelihood if such a deal is completed is that Microsoft would likely pay Yahoo several billion dollars for Yahoo’s search ad business, according to Business Week.
by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps