ITB adds trade day for 2007
ITB Berlin is extending the number of trade visitor days for next year’s event.
Friday has been added as a third exclusive trade visitor day, with the show then open to the public over the weekend.
ITB takes place in 2007 on March 7-11, with the opening ceremonies moving to the eve of the show on Tuesday, March 6.
Previously the 26 trade show halls on the Berlin Exhibition Grounds opened their doors to the general public on the Friday of the event.
This year’s event was attended by 10,856 exhibitors from 181 countries. There were 94,553 trade visitors and 68,270 consumers, an increase of 14.5% over 2005, according to the organisers.
ITB Berlin director Martin Buck: “These two changes are in response to exhibitors’ and trade visitors’ wishes to be able to organise their visits to Berlin as efficiently as possible.
“Bringing the opening ceremonies forward to the eve of the opening day of the show gives our exhibitors an additional evening for appointments or for organising events with business partners. For the first time the Friday of the event will be an exclusive trade visitor day. We have allocated the Saturday and Sunday of the weekend as days for the general public.”
Report by Phil Davies
Phil Davies
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