ITB Asia boosted by bookings surge
BERLIN – Booking levels at ITB Asia, the new B2B
tourism trade show in Singapore, are looking good.
More than eight months before the event in October, 180 exhibitors have registered to take part.
ITB Asia will also partner with Meeting Professionals International for MICE trade fair and conference activities.
From October 24-25, MPI will be holding its first conference in the Far East, in tandem with ITB Asia.
Raimund Hosch, chief executive of Messe Berlin, organisers of ITB Asia, said, “ITB Asia is the only trade show that focuses on Asia as the source market of the future.
“Accordingly, demand by the travel industry is considerable. We will be catering for the entire range of tourism products and services. The exhibitors taking part are from more than 30 countries.
“They include big airlines and major players from the hotel and internet sector,“ said Hosch.
“We will also be offering buyers from Asia all the latest information in the MICE sector.
“MPI is the best partner for the MICE sector that ITB Asia could wish for, and we are very proud of this partnership.
“It will certainly offer substantial commercial value, provide all those taking part in ITB Asia with a great deal of information, and in particular will benefit those planning meetings who are simultaneously attending the MPI Asia conference and trade show.â€
ITB Asia will cater for the three major sectors of the travel industry – holiday travel, business travel, and the MICE sector.
It will also host its own Travel Technology pavilion. “WIT – Web in Travel“ is organising this section and the Travel Technology conference alongside it from October 21-22.
ITB Asia will be held at the Suntec Singapore International Convention & Exhibition Centre from October 22-24, 2008.
Ian Jarrett
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