ITB Berlin 2026 launches ITB Navigator for matchmaking and trade show preparation

With the ITB Navigator, anyone taking part in ITB Berlin 2026 now has access to a digital platform for matchmaking, making appointments, programme searches and obtaining information. Trade visitors, buyers, exhibitors and media representatives can use the free tool to make optimum preparations for ITB, which takes place from 3 to 5 March 2026. A ticket to ITB Berlin, membership of the ITB Buyers Circle or media accreditation allows users to create a personal profile in the ITB Navigator and use numerous functions, including the new Networking feature.

The ITB Navigator’s Networking function provides a complete overview of all registered ITB participants who have activated direct contact for their personal profile. The new Matchmaking function makes negotiating business more efficient: based on the information in a fully completed profile, users receive automated, personalized recommendations. This maximizes the relevance of contacts, saves time, furthers professional exchanges and helps identify potential business partners. An integrated relevance indicator shows how well a recommended contact matches one’s own profile. A percentage match is also displayed.

In addition to automated recommendations, using the Networking function with participant lists facilitates targeted, manual searches for suitable business partners. With the help of precise filters, users can narrow down potential contacts and set up appointments. This function is aimed at trade visitors wishing to directly do business, look for press contacts or strategically establish leads.

Additional services such as the exhibitor portfolio and exhibitor news, the convention and event program, the appointment calendar, the interactive map of the grounds (available in late January), and general trade show details help users gather information and prepare efficiently for the show.

During ITB Berlin, users can also make use of geo-based functions: they can display their own location on the interactive map of the grounds, and the platform also provides information on sessions or events in the immediate vicinity.

Together with the ITB Navigator, from late January onwards the new ITB Berlin app will be available free of charge from Google Play and the Apple Store. Users can log in to the app with the email address they provided for their ticket purchase. They can then access their personal appointment calendar, the contacts stored in the ITB Navigator and a digital version of their ITB Berlin and BVG ticket. The app also features an exhibitor and product directory, an interactive map of the grounds and the event and convention program. Bookmarking and memo functions make organizing one’s schedule easy. All content is available in both German and English.

For exhibitors and their teams, the new Lead Scanning add-on in the ITB Berlin app makes establishing leads much more efficient. Any team member assigned to an exhibitor profile can scan visitor badges using the app and simultaneously gather contact information. The leads thus obtained are available in consolidated form and can be exported as a file. This function is an option and available from the Advertising Shop of ITB Berlin.

ITB Berlin offers members of the tourism associations and travel organisations AER, ASR, DRV, forum anders reisen, HSMA, TSS, VDVO and VIR an unlimited pass at the discount price of 65 euros instead of the regular 80 euros.

In addition, trade visitors, students and exhibitors can purchase a public transport ticket (fare zones ABC) at a reduced rate as an extra in the online ticket shop of ITB Berlin. This has been made possible due to cooperation with the local public transport company Berliner Verkehrsbetriebe (BVG). The aim of the initiative is to facilitate the use of public transport and make visits to the trade show more sustainable. A BVG ticket is valid for the same period as a trade visitor pass. A day ticket to ITB entitles the holder to an all-day BVG ticket, an unlimited ITB pass to public transport for the duration of the show. Tickets that have already been booked can easily be extended.