IT&CM China enters new era
In a move that will open new doors for IT&CM China, the MICE company of CITS has officially partnered the 2012 event as co-organiser.
Organisers TTG Asia Media and MP International are confident that the joint venture with CITS International M.I.C.E. will strengthen the quality and reputation of the event in both, the international and domestic market.
“CITS is among the top 100 companies in China delivering one of the largest domestic and outbound leisure, corporate & MICE tourism business in the country,†said Darren Ng, managing director of TTG Asia Media.
“Their knowledge of the China market and invaluable network will contribute significantly to raising the participation of Chinese exhibitors, buyers and media that the IT&CM China international delegates want to meet.â€
Into its 6th year, IT&CM China allows international and leading Chinese players in the MICE industry to explore new business opportunities and strengthen existing partnerships.
“IT&CM China has immediate relevance and benefit to many of our existing business partners and we are optimistic about being able to enhance the quality of the event’s Chinese participation.†said Ike Zhang, general manager – Shanghai Branch & Partner Relations, American Express China of CITS International M.I.C.E.
Meanwhile, IT&CM China organisers are also bullish that these positive highlights of this year’s event will spur participation interest of IT&CM China 2012:
– 86% of exhibitors expect to receive orders over the next 6 to 12 months as a result of their participation at IT&CM China 2011.
– 50% of all buyers were first-time participants from across the world.
– Events / Meeting Planners, Corporate Companies with Incentive Programmes and Professional Conference Organisers are the top 3 buyers that exhibitors would like to see more of at IT&CM China 2012.. Further efforts will be placed on delivering these buyer segments to the 2012 event.
– While close to 100% of exhibitors have fulfilled their objectives (including contracting & business negotiations, networking and keeping up with the competition) of being at IT&CM China, 77% of exhibitors have requested to see even more Chinese buyers at the 2012 event.
The involvement of CITS in the 2012 event will be a compelling assurance to interested exhibitors about the quality and quantity of Chinese buyers that can be expected.
– IT&CM China anchored the first-ever Shanghai Business Events Week (SBEW) launched by Shanghai Municipal Tourism Administration (SMTA) in 2011.
It will continue to be part of the SBEW 2012 that themes leading MICE industry business, education and networking highlights under one brand in Shanghai.
IT&CM China 2012 will take place from April 17-19 2012 at the Shanghai World Expo Exhibition and Convention Centre
Ian Jarrett
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