IT&CMA pins hopes on Asia and Australia
Intensive buyer acquisition efforts for IT&CMA and CTW 2012 has attracted close to 800 applications from international MICE buyers and corporate travel managers, including several from new markets.
The event also has a reported a 50% surge in registrations from Australian buyers.
The 2012 event aims for a 55% of Asia-based buyers and 45% of international buyers. This aggregate 10% shift in focus from last year’s 50/50 split is due to the volatility of the business environment in the UK and U.S.
This year, Corporate Travel World (CTW) will focus on drawing participation from new markets that have high potential to procure corporate events in Asia.
Organisers said participation from these countries, including China, Hong Kong, Philippines and Australia, would allow participants the opportunity for balanced exposure and knowledge sharing.
IT&CMA and CTW 2012 will take place from October 2-4 in Bangkok.
Ian Jarrett
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