JAL looks for a new beginning
Japan Airlines will re-adopt its old crane logo, the “tsurumaru,” from April 1 to reflect its determination to get back on its feet.
JAL said the move “symbolises a fresh start for the airline group with its strengthened commitment to societyâ€.
The motif shows a soaring Japanese red-crown crane with its wings extended in full flight. It was first registered as a trademark in 1959.
The first aircraft to be painted with the new logo will be a Boeing 767-300ER for international flights.
Japan Airlines has had a tough time recently, filing for bankruptcy protection last year after heavy losses, and announcing massive staff cuts.
Dozens of pilots and flight attendants laid off by Japan Airlines last week filed a lawsuit challenging their dismissal on the first anniversary of the flagship carrier’s bankruptcy.
The 146 plaintiffs said their dismissal was unnecessary as the airline made operating profit totaling more than $1.7 billion from April to November, according to a document submitted to the Tokyo District Court.
Ian Jarrett
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