JAL, Malaysia Airlines sign ATPCO deal
Two major Asia Pacific carriers have signed multi-year deals with ATPCO for its pricing tool, Architect.
Japan Airlines and Malaysia Airlines were attracted to the tool’s capabilities and functionality which re-imagines traditional pricing management.
It enables airlines to transition from managing fares to managing their pricing strategy.
JAL selected Architect after recognising pricing workflows efficiency
With enhanced functionality, ] airlines can manage their pricing strategies at scale through the entire workflow using Total Price.
“Architect’s functionality allows our pricing analysts to see both the full picture or just the details needed to make pricing decisions in just a few clicks,” said Masanori Miyajima, VP Marketing Strategy, at Japan Airlines.
Izham Ismail, Group Chief Executive Officer at Malaysia Airlines added, “The customer service from ATPCO, along with the automation of the tool sealed the deal.”
The flexibility enables us to streamline the implementation of our pricing strategy.”
ATPCO is continuing to partner with airlines to add new features and functionality.
Ray Monty
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