Jane Atkins to leave Superbreak
Jane Atkins, UK and international sales director at SuperBreak, is leaving at the end of March after five years with the short break specialist.
No reason was given for her departure and the operator would not comment on whether she is leaving for another role.
Graham Balmforth will continue as national sales manager, supporting the travel trade with the SuperBreak team and reporting to Hugo Kimber, executive chairman.
"Five years ago we made the decision to differentiate SuperBreak from the bed banks and OTAs, by concentrating on the ‘packaging’ of short breaks, thus moving away from hotel only," said Atkins.
"Today we are in a position where more than half of our short breaks have two or more components. We made a decision to de risk our London reliance, and whilst the London volumes are broadly the same, it is now only a third of our business, with overseas sales volumes growing significantly.
"I am confident that I am leaving the business in great shape with an omni-channel marketing campaign close to launch, for which I have been a huge advocate, and from which the travel trade will most certainly benefit."
Kimber added: "I am very grateful to Jane for her considerable contribution to the development of our products and trade relationships for SuperBreak. The launch of our new omni-channel campaign will certainly provide a positive boost to our trade partners, coupled with the roll out of new technology platforms to better showcase our products and make them more accessible.
"I am sad that Jane will not be a part of this new and exciting phase of SuperBreak’s development and expansion and I wish her well in her next role. Graham and our excellent team will continue to provide full support to our trade partners with the direct support of myself and our group directors."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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