Japan taps diver Tom Daley for 2020 Olympics tourism campaign
The Japan National Tourism Organisation kicked off its Tokyo 2020 Olympic tourism campaign with a helping hand from British diver Tom Daley.
Unveiled at Japan House in London, Daley filmed a six-part video content series showcasing culture and events across Japan.
The double Olympic bronze medallist travelled to Fukushima, Yamagata, Miyagi, Aomori and Iwate prefectures earlier this month.
A preview of his travels was screened during a JNTO hosted Audience with Tom Daley.
The diver has a popular YouTube channel with more than 800,000 subscribers.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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