Japan wants visitors to warm to the cooler season
The Japan Tourism Agency (JTA) has unveiled the Visit Japan Year 2010 autumn campaign which will run September 1 through November 30 in a bid to attract more international visitors to Japan during the cooler months.
The unveiling of the Autumn Campaign coincided with the re-launch of the new look Visit Japan Year 2010 campaign website (www.vjy2010.jp/eng) which gives details of the special offers available during the campaign at participating department stores, restaurants, tourist attractions, and hotels and ryokan across Japan.
The JTA is aiming to attract 10 million visitors to Japan this year and preliminary figures estimated by the Japan National Tourism Organisation indicate that international visitor arrivals between January 1 and July 31 totalled 5,080,700 – up 36.3 percent on 2009 figures.
Ian Jarrett
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