Jeanine Pires to leave Embratur presidency for Brazil olympics
The first woman to hold the position, Pires is replaced by MTur Deputy Secretary Mario Moyses
Embratur President Jeanine Pires has announced her departure from EMBRATUR to join the new government organization that will coordinate the actions, projects and delegates associated with the 2016 Olympic Games in Rio de Janeiro.
"I was invited by Minister Orlando Silva, of the Sports Ministry, to bring together the organization that is being set up to coordinate the government’s actions concerning the 2016 Olympic Games. Embratur participated actively in the process of capturing the Olympics for Rio and it is an honour and a marvellous challenge to work to bring about the first Olympics to be held in Brazil and in South America," said Jeanine.
Pires was the first woman to assume the presidency of Embratur, and has held the position since 2006. From 2003 to 2006, she was Director of Business Tourism and Events for the institution.
"During my eight years of work, Brazil developed and established great credibility in the world tourism market, with operators, travel agents and the international press,” said Jeanine Pires.
“The strong partnership and support we received from the state and municipal tourism departments and from private enterprise in Brazil were essential in building that credibility and in building Brazil’s image of professionalism. "
Jeanine will be replaced by Mario Moyses seen talking here to TravelMole Vision on Sustainable Tourism about Brazil’s Olympic success:
Pires was instrumental in implementing a marketing plan for international tourism, the Aquarela Plan, positioning Brazil as a leading destination in 15 of the 21 countries given priority for international promotion. Under her tenure, foreign currency spending by foreign tourists in Brazil more than doubled. As a result, tourism is now second on the list of the country’s service exports.
She aimed to communicate to all tourists that Brazil is a modern country with great natural, cultural and ethnic diversity. Not only did Pires help transform the leisure travel segment, but business travel as well. From 2003 to 2009, the country increased twelve places in the ranking of countries that host international events.
Valere Tjolle
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Valere Tjolle is editor of the Sustainable Tourism Report Suitewww.travelmole.com/stories/1143624.php
Valere
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