JetMax Media launches targeted itinerary advertising with Jetstar Airways
Inflight media specialist company JetMax Media has recently confirmed an extension of its current inflight media agreement with Jetstar Airways to now include targeted digital advertising space on emailed itineraries. This allows advertisers to speak to travellers at a time in which they know their content and offers will be relevant to passengers flying to a particular destination.
JetMax Media is now offering inflight media across Jetstar Asia’s fleet of aircraft adding to the list of airlines they represent internationally.
JetMax Commercial Director Simon Apperley said introducing a digital offering to clients will enhance all media products on board as this gives advertisers the opportunity to communicate with passengers across multiple touch points throughout each journey.
“Given the demand for digital media and the targeting ability using the SpotU platform this is a very exciting opportunity,†Mr Apperley said.
www.jetmaxmedia.com
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