Kayak rolls out first travel ad campaign since the pandemic
Travel search engine KAYAK just launched a new ad campaign, the first major marketing push in the UK since the pandemic.
‘Seize the holiday’ features KAYAK’s new tagline ‘Go see for yourself’.
It was created for the UK market in partnership with McCann Manchester.
Fifteen and 30 second films launched this week across Meta and YouTube.
The campaign will run until the end of year and will be upweighted during key holiday periods.
The 30 second spot shows the character Sandra debating whether she should or shouldn’t.
The ad message is clear: Stop the inner debate and just go for it.
Per Christiansen, marketing SVP said; “We want to ensure nothing and no-one stops holiday deprived British travellers from seeing the world themselves.”
“The team at McCann Manchester perfectly translated our expertise and vision into a story.”
KAYAK appointed McCann Manchester as its lead creative agency for the UK in February 2023.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025