Kosmar set to enter Western Med in 2007
XL Leisure Group’s newly acquired Greece and Turkey specialist Kosmar will enter the Western Med for the first time in 2007, offering product in Spain, Portugal and the Canary Islands.
Group managing director of tour operating Geoff Medhurst said the expansion has been possible because of XLLG’s acquisition earlier this month of a second company, accommodation-only provider Medlifehotels.com.
“Medlifehotels provides the bank of beds to enable us to expand,” he explained.
He acknowledged the company had taken a gamble with the expansion because the Kosmar name is well known in the trade for being a niche Eastern Med operator.
However, he said positive feedback from agents persuaded him he was doing the right thing.
“Our one fear was that Kosmar would lose its reputation as a specialist. But we asked agents and they encouraged us to go ahead.”
A second-edition 2007 Kosmar brochure containing the Western Med product will be issued next month.
By Lisa James
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025