Kuoni Longhaul report 2002
Kuoni Travel has launched its 2001 report with the news that for a fifth year in a row, Thailand has remained their number one destination.
The big mover this year was India with sales up 65% year on year, despite the events of 11 September.
The report provides a comprehensive overview of the highs and lows of longhaul travel during 2001, and predicted trends for the year to come. The following countries are currently the top 20 the best selling destinations as reported by Kuoni as at January 2002.
1. Thailand
2. Maldives
3. USA
4. Kenya
5. Sri Lanka
6. Egypt
7. Singapore
8. Hong Kong
9. Malaysia
10. Dubai
11. Indonesia
12. Mauritius
13. St Lucia
14. Antigua
15. Australia
16. Barbados
17. Mexico
18. China
19. Tobago
20. India
Highs and Lows
During the first half of the year Kuoni saw passenger figures by 15% on similar increases the previous year, in particular Sri Lanka was up 50% prior to the attack on Colombo Airport in July.
Commenting on these events Sue Biggs, Managing Director of Kuoni said: “For several weeks after September 11 the business was quiet and at half its normal levels but this is not new to us at Kuoni…we have been there before and weathered the storm of the Falklands War, the Gulf War and Hong Kong’s hand over to China to name but a few of our past ‘challenges’. Since then we have worked with our trade partners to create a host of enticing offers and so longhaul tourism is picking itself up, dusting itself down and starting to rebuild the business again, with the help of a resilient British market…none more so than the Kuoni longhaul customer”.
Egypt had fought back during the last three years to see a rise of 20% with Nile cruises and Red Sea resorts reporting very healthy increases as security measures helped to rebuild confidence.
Dubai also put on massive growth for the majority of the year, up by 37% over the above the 70% increase last year. But Kuoni also warn that a shortage of good 4 star accommodation and a proactive approach to pricing needs to be addressed to sustain demand and fill the extra bed capacity.
The Caribbean has continued to be affected by insufficient airlift and both Antigua and St Lucia saw hotels close as competition for seats increased. Barbados was affected by a perception of poor value but on a positive note Tobago and Jamaica has strong years and worked hard to entice UK visitors. The year also saw a successful introduction of Aruba to Kuoni as a stand alone destination and as an extension to Peru.
Mexico saw growth of up to 37% with a good variety of hotels and excellent value for money however the country could fa
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