Lastminute.com launches new campaign
Lastminute.com will launch a new brand campaign on Friday which it says will see it return to its roots of offering "five-star luxury for three-star prices at the last minute".
Print ads targeting London’s commuters will break on March 30 with a cover wrap of the capital’s free newspaper, the Metro. Outdoor advertising will appear in London train stations from April.
Social media sites Facebook and Twitter will also be used to advertise directly to customers.
Head of brand and PR at lastminute.com UK and Ireland Kathy Maxwell said: "To us, this creative is more than a rebrand, it marks a transformation of our business, our next chapter. We have identified our core value proposition and are focused on letting people know why they should come to us."
The new campaign has been created by agency adam & eve who were appointed in January.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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