Lastminute.com seals Hilton deal
Lastminute.com and Hilton International have signed a deal that will give the online operator access to the group’s full inventory. In return, Hilton will be allowed to distribute to Lastminute’s online customer base.
Hilton has stated that the deal has come about because it is “determined to tackle practices that limit customer confusion and limit choice when booking Hilton hotel rooms” – and that it will cut ties with distributors who persist in operating misleading pricing practices and demand inequitable conditions.”
Hilton CEO David Michaels said: “Unfortunately some distributors increasingly promote hotels that give them the highest margin, rather than offering full choice to customers. We will cut ties with any distributor that misrepresents our products in any way.”
Brent Hoberman, CEO of lastminute.com, said: “Our business relies on customer satisfaction and we are delighted to be in a position to offer our customers access to one of the world’s leading hotel brands.
“We are pleased Hilton recognises the value lastminute.com can add as a European intermediary with its powerful brand and strong geographical presence. As the largest online market place for last minute demand we expect to sell over six million room nights through lastminute.com and its subsidiary businesses this year.”
Report by Tim Gillett, News From Abroad Ltd
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