Lastminute still takes lion’s share of UK visits
The online agency taking the largest share of visits in the UK in recent weeks was Lastminute.com.
The website, which took a 9% share of the visits narrowly beat its closest rivals, Expedia.co.uk and ebookers.com, which had 8.5% and 7.7% of the share of visits in the week ending 11 October 2003.
Consistent with the results, Lastminute shares rose 19.5 pence to 269 pence on Tuesday. Ebookers, however dropped one pence to 456.5 pence.
The results are similar to those released by Hitwise this summer, which showed Lastminute.com at the top of the table followed by Expedia in second place. In the July table teletextholidays.co.uk took third place, but the latest statistics put it at fourth, overtaken by ebookers.
Top UK Agency sites, week ending 11 October 2003
For more information about Hitwise statistics, please contact Jannie Cahill, Hitwise UK Ltd, Tel: +44 (0)20 7378 3619; E-mail: [email protected]
Information supplied to TravelMole by Hitwise, the global leader in real-time competitive intelligence, providing businesses with unique and actionable business information to maximise ROI. Each day, Hitwise monitors how over 25 million global Internet users interact with over 450,000 online businesses across 160 categories. Hitwise measures the most popular websites, profiles the demographics of visitors to these sites, as well as analysing where traffic is coming from and going to.
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