Launchpad returns to Travel Technology Europe
[Sponsored News]
Travel Technology Europe returns to London next month bringing with it the return of Launchpad where the most exciting start-ups on the market are invited to showcase seriously innovative products. The public can vote for their favourite Launchpad exhibitor to become a Travel Technology Disrupt Awards finalist. Following a live pitch at the show in front a team of esteemed judges, the winner will receive a stand at TTE 2018 and marketing support worth £8,000. The people’s vote is open online until 10 February – click here to vote.
Thanks to its explosive debut in 2016, the Launchpad has doubled in size for 2017 with 15 start-ups on show, allowing visitors to foster early relationships with the future titans of travel technology. TravelMole spoke with one of these exciting start-ups, Deon Roberston, the CEO of Sumplex, the leading supplier of hotel content to the travel industry.
When did you launch?
Early 2016 after 2 years of product development.
How many people are working for the company?
We have seven staff
Sum up what your company/product does in one sentence?
We provide up-to-date B2B/B2C hotel descriptions, images and related information (unique per customer) in all the major global languages.
Why is it unique?
We are the only company to provide auto-generated real-time updated hotel content in all major languages.
Why is it disruptive?
It replaces the current inconsistent hotel content provided by supplier feeds.
What problem does it solve?
Sumplex solves the ubiquitous issue faced by all OTAs, which is to provide consistently formatted and up-to-date hotel information without the protracted and expensive human translation element, allowing instant access to new markets like China.
What platforms is it available on and can integrate with?
Sumplex content is provided in digital format, which can be consumed on the customer side with a simple integration process.
What markets is it available in?
Global
Which companies are using it already?
We currently provide content across the spectrum, from global OTAs to boutique B2C players.
What does the travel industry like about it?
Our content provides instant access to new markets, dramatically reduces cost and human error, and largely negates customer service blowback by providing constantly updated facilities and errata.
Why do travellers like it?
Consumers have high expectations when it comes to information and Sumplex is able to provide an unparalleled depth and breadth of global hotel information.
What are your growth plans?
As a pure digital play we don’t envisage a pressing need to expand our physical footprint, but rather focus on expanding our property catalogue, level of property information and additional languages and dialects.
Why are you looking forward to exhibiting at the Travel Technology Europe?
We believe we are positioned at the early adopter stage of the technology curve and this exposure to a relevant audience will accelerate our transition the early majority stage.
Stephen Milton
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season