Leading Cruise Agents doubles membership
Worldchoice Cruise Club members have joined The Leading Cruise Agents of the UK.
This and the addition of eight new independent agents has doubled the group’s membership to 94.
Forty five agencies belonging to the Worldchoice Cruise Club have committed to a two-year membership. The eight new independent agent members include Global Cruising, Global Professionals, White Star Cruises and five new Go Cruise agents.
The additions come as the LCA simplifies its membership subscriptions to open it up to more cruise specialists.
From last month, there is a single membership fee of £250, regardless of turnover.
Previously there was a two tier scheme for small and large agencies.
The association has also introduced a new fee structure for agencies with multiple shops charging one set membership fee of £250 and then a smaller charge of £45 for each additional location.
Associate membership has also grown with the addition of Orion Expedition Cruises, Azamara Cruises, Star Clippers and Amadeus Waterways.
LCA chairman Clare Dudley said: “Worldchoice currently make seven per cent of UK cruise bookings and the commitment of its Cruise Club members to an initial two year membership is a major development for the LCA.
“Our increasing membership and associate membership offers greater opportunities for cruise lines to work more closely with specialist independent agents.
“It is clear that our membership drive is working, and we strive to drive a bigger audience into our members’ shops and generate additional sales for our associates.â€
Worldchoice head of sales and marketing Helen Talbot said: “Joining the LCA to work with a likeminded group of specialist agents seemed a logical step for our Cruise Club.
“Being a member of the LCA allows us to have access to exclusive offers and enhanced commercial opportunities, share knowledge with other experts in the industry and work more closely with cruise lines who appreciate our specialist knowledge and experience.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt