Leger launches TV ad campaign
European coach holidays specialist Leger Holidays has launched a TV advertising campaign in association with The Co-Operative Travel.
The three-week campaign will run on prime time and daytime TV slots and will promote Leger’s escorted European tours and specialist destination breaks.
Marketing director Huw Williams said: “Despite economic predictions of doom and gloom for 2008, we have experienced a positive start to the year.
“This TV advertising campaign and our continued relationship with the History Channel is aimed at ensuring that this momentum continues.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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