Lights, action, tourism……
Wednesday, 17 Dec, 2009
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A free British film location app for iPhone and iPod touch allows users to discover and photograph top film locations.
It also shows the most famous film scenes on Google maps and allows users to search by film title.
Users can plan an entire British film tour from the app. Each film location is accompanied by a detailed synopsis and description of how to find it.
The move comes as part of a strategy by VisitBritain to harness the power of films to enthuse visitors from around the world to explore Britain.
The launch is part of VisitBritain’s digital campaign around the forthcoming Sherlock Homes movie supported by a dedicated microsite – http://www.visitbritain.com/sherlockholmes.
The Sherlock Holmes movie, starring Robert Downey Jr and directed by Guy Ritchie premiered in London this week prior to cinema release on Boxing Day.
The tourism body’s research indicates that 40% of potential visitors would be very likely to visit places they have seen in films or on TV.
“The VisitBritain message is clear, wherever you are in Britain you are never far from a British film location. This app will give visitors the opportunity to recreate their favourite scenes from some of our most iconic British films,” said VisitBritain head of online Justin Reid.
“Users can take pictures on location or make their own short films posting them on Facebook, Twitter or any of their social networking pages. 2010 is going to be a massive year for film tourism to Britain and we are making sure our digital campaigning is at the forefront of these events.”
The Great British Film Location App is available for free from the App Store on iPhone and iPod touch or at http://itunes.apple.com/app/british-film-locations/id341442910?mt=8
by Phil Davies
Phil Davies
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