Lufthansa in global Sabre deal
Lufthansa has renewed a full content distribution deal with a new global arrangement with Sabre Travel Network.
Separately, the German carrier has extended a co-operative agreement with Travelocity and lastminute.com allowing a full range of web fares and special deals continue to be made available on the online travel sites.
The Sabre system will become a Lufthansa ‘preferred GDS’, making all the airline’s standard fares and inventory available to travel agencies worldwide, including online agencies, using the GDS. Sabre Travel Network now has full-content agreements with nearly 280 airlines.
Josef Bogdanski, Lufthansa’s senior vice president of sales, Germany and global key accounting, said: “With this agreement, we can lower our distribution costs to be able to continue our cost-efficient partnership with Sabre.”
Richard Adams, Sabre Travel Network’s senior vice-president for Europe, the Middle East and Africa, added: “The agreement recognises how Sabre has evolved its business model to become a valuable global partner for Lufthansa, helping it to reach customers through every channel of travel marketing, sales and distribution.”
Report by Phil Davies
Phil Davies
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