Manda Brookman to join top team for sustainable tourism masterclass

The CoaST Quartet – Manda on the right

Subjects include: certification, voluntourism and other destination opportunities, mainstreaming and sustainable growth, authenticity and value added, global warming and increased profits.

Manda Brookman, supremo of the multi-award-winning Coast One Planet tourism project is to join the masterclass presentation team and will be the subject of an interview with Valere Tjolle.

Manda’s work has been at the heart of the development of sustainable tourism in Cornwall. The founding of the Cornwall Sustainable Tourism Project (CoaST) and her innovative dynamic approach has developed ambassadors for responsible tourism and engaged businesses on best practice in responsible tourism.

Manda has led an innovative and inspiring movement for sustainable tourism in Cornwall demonstrated, one which stretches deep into the industry supply chain. The CoaST network now has over 1000 members. Manda has not shrunk from raising the tough questions, through One Planet Tourism, about how tourism can continue in a finite world."

In Manda’s own words: http://www.coastproject.co.uk/about/manda

There are just two more star presenters yet to be announced – subjects include voluntourism/destination opportunity, mainstreaming/sustainable growth, authenticity/value added, global warming/profits.

The masterclass hotel – 2011/2012 AA Eco-Hotel of the year London’s   Lancaster claims a long list of eco-initiatives. In 2009, the hotel became the first in London to install half a million honey bees on its roof as a response to the decline in the numbers of British honey bees.

The latest presentation team members announced for the 16 March sustainable tourism masterclass are:

• Professor Stefan Gossling – contributing author to the 4AR of the IPCC and world authority on tourism and climate change
• Richard Hammond – the UK Guardian’s former eco travel correspondent. He is the editor of Great Escapes (Rough Guides 2010), Clean Breaks  and the founder of online green travel holiday website http://greentraveller.co.uk.
• Mark Watson – new director of global tourism campaigning organisation Tourism Concern
• And…Manda Brookman

The total presentation team will number some 6 presenters, other names will be announced shortly
Subjects so far announced are:

• Certification (of sustainable tourism, emissions and eco-friendliness)
• Voluntourism (how much does the practice benefit intermediaries and how little, destinations)
• Mainstreaming (of sustainable tourism for destinations to gain more benefits and more value-added for both destinations and visitors)
• Authenticity (clients are demanding higher levels of both authenticity and differentiation in destinations)
• Global warming (mitigation of effects, adaptation to effects, cost/benefit of emissions-related taxes and carbon-minimal destinations)
• Other issues that will certainly be discussed are: all-inclusives ("how can they be sustainable by nature?") social media for sustainable tourism ("are they natural partners?") can big shareholder-owned organisations really be sustainable (can smaller companies be more ethical?) and there will certainly be some wild cards.

So that all the important subjects packed into the day can be dealt with fully and satisfactorily and leave time for discussions and networking, the 12 hour intensive masterclass will include lunch, supper, and pre and post event information.

The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions of this complex and substantial opportunity. The package cost includes full information pack, networking luncheon and supper: £500 per attendee.

Few seats left – BOOK HERE

Sustainable Tourism Masterclasses have been held for the last four years and have attracted full houses of attendees and top speakers of global repute.

A full synthesis report is circulated to all attendees and all attendees are both invited to join the masterclass network and the closed online group.

The Sustainable Tourism Report Suite 2012 is supported by: ABTA – The Travel Association, ITB Berlin, Discover Ltd.,Club Med, Innovation Norway, Thomas Cook Ltd., FourBGB, Cape Town Tourism, Bord Failte, Royal Caribbean Cruise Lines, Green Tourism Business Scheme, MCI Business School Innsbruck