Marriott expands Rakuten Group partnership
Marriott International and Rakuten Group, Inc. announced a new enhanced partnership, enabling Marriott Bonvoy members to exchange their points for Rakuten Points.
“We are delighted to announce the launch of a new points exchange program. The new points exchange agreement will enable Marriott Bonvoy members to choose how they would like to utilize their Marriott Bonvoy points,” said Julie Purser, Vice President, Marketing, Loyalty & Partnerships, APAC, Marriott International.
The first phase will allow Marriott Bonvoy members to transfer their Marriott Bonvoy points to Rakuten Points, based on a transfer ratio of three Marriott Bonvoy Points to one Rakuten Point, starting from a minimum of 3,000 Points.
As part of the next phase of the collaboration, Rakuten members can exchange their Rakuten Points for Marriott Bonvoy Points, enabling a two-way points transfer capability through the strategic collaboration.
Launched in late 2021, the collaboration between Marriott Bonvoy and Rakuten allows Marriott Bonvoy to connect directly with millions of Rakuten members to offer them more than 8,100 hotels and resorts across 139 countries and territories, including more than 75 properties in Japan.
Marriott Bonvoy members can earn points to redeem for free nights, as well as enjoy the benefits of Elite status such as access to top experiences through the Marriott Bonvoy Moments platform.
This includes VIP access to concerts, culinary experiences, sporting events and more.
Rakuten’s consumer offerings include e-commerce, fintech, digital content and communications, united under its flagship loyalty program, Rakuten Points.
Members earn points by making travel reservations through Rakuten Travel, or using a variety of the more than 70 services Rakuten operates.