Marriott terminates agreement with Sonder Holdings Inc. over “default”
It is an abrupt and brief announcement, which came certainly as a surprise for clients. In an official statement, Marriott International, Inc. announced on Sunday, November 9, that its licensing agreement with Sonder Holdings Inc. is no longer in effect. The hospitality giant speaks of “Sonder’s default” without elaborating further.
As a result, Sonder is no longer affiliated with Marriott Bonvoy, and Sonder properties are not available for new bookings on Marriott’s channels.
A 15-month long partnership
Sonder entered into a long-term strategic licensing agreement with Marriott International, Inc. in August 2024. The company completed the full Marriott integration in the second quarter of 2025. Since June 2025, all Sonder properties were available for booking on Marriott’s digital channels and platform, including Marriott.com and the Marriott Bonvoy mobile app under the new “Sonder by Marriott Bonvoy” collection.
Marriott’s immediate priority is supporting guests currently staying at
Sonder properties and those with upcoming reservations. Marriott will be contacting guests who booked directly through Marriott channels to address their reservation and booking needs. Guests who booked through a third-party online travel agency should contact those organizations. Marriott remains committed to minimizing disruption to guests’ travel plans.
Guests with questions about current or future reservations at a Sonder property booked through Marriott channels can contact Marriott customer service here.
Sonder portfolio of 40 properties
Sonder is a brand of premium apartments and boutique hotels. Launched in 2014 in Canada, Sonder offers inspiring, thoughtfully designed accommodations and innovative, tech-enabled service combined into one seamless experience.
Sonder properties are found in prime locations in over 40 markets, spanning nine countries and three continents. The residences are available among others in Austin, Boston, Chicago, Denver, Los Angeles, Miami, Montreal, New York, Ottawa, Seattle, Vancouver or Washington DC in North America. In Europe, the group has a strong presence in Spain (Barcelona, Madrid and Malaga), in France (Cannes, Nice and Paris) as well as in the UK (Edinburgh, Glasgow and London). It has also properties in Italy, the Netherlands and Dubai.
The company financial results mentioned for the second quarter 2025 (Year-to-Date) revenue of $265.9 million, a 11% decrease year-over-year. And a net loss of $101.0 million, a 469% decrease year-over-year.
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