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Marriott taps Amadeus for cloud-based CRS integration
Amadeus inked an agreement with Marriott International to deploy the Amadeus Central Reservations System (ACRS) to help modernize Marriott’s reservation infrastructure.
Integrating the ACRS will eventually replace Marriott’s proprietary reservations system and expand its commerce capabilities, including enabling travelers to personalize their travels.
It will allow greater flexibility in choosing guest room attributes, and purchasing products like spa and golf when booking a stay.
The ACRS has been built to be able to integrate the hotel brands’ proprietary ecosystem, such as property management systems, loyalty programs, revenue management systems, data warehouses, and other third-party systems.
It will streamline it through a modern CRS platform.
Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus said: "We are excited to deliver our next-generation technology throughout Marriott’s portfolio. Adding Marriott to the global community of hotels supports our transformational vision and long-term investments to the industry.."
"We look forward to working with Amadeus and leveraging its CRS technology that will support our strategic vision to create a robust travel retailing platform for our guests and hotels," said Drew Pinto, Global Officer, Distribution, Revenue Strategy, Engagement Centers & Global Sales, Marriott International.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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