Martha marries Sandals
Martha Stewart joined forces with Butch Stewart to create wedding packages at Sandals Resorts.
As of January next year, all weddings performed at any of the 18 Luxury Included® Sandals Resorts and Beaches Resorts across the Caribbean will be branded Sandals Weddings by Martha Stewart.
“The two companies are a good match,” says Sarah Dawson in Open Jaw. She adds:
“Over the last 12 months or so, it has become less acceptable to spend money on more traditional extravagant weddings, and while Sandals still has a strong repeat client market (returning at least twice a year); it needs a steady new booking market with clients paying more than the average price of a Caribbean vacation.”
There are six themed Sandals Weddings by Martha Stewart packages.
By David Wilkening
David
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