MAS revival plan under fire
Aviation analysts are beginning to doubt the latest restructuring moves by Malaysia Airlines.
Last week the new boss of MAS, Ahmad Jauhari Yahya, announced a theme of “right sizing” involving cost cuts and spinning-off businesses.
Brendan Sobie, analyst at Centre for Asia Pacific Aviation, said, “MAS has an unenviable track record of failed turnarounds and transformations. Its rivals will be watching closely as MAS takes a stab at yet another new strategy.”
CEO Ahmad Jauhari, says MAS is in a “deep crisis” due to lack of focus on the premium segment. He blames pricing, an ageing fleet, a stale product and lagging its rivals in adapting to change.
Standard & Poor’s senior aviation analyst in Singapore, Shukor Yusof, said downsizing was not the best way to address MAS’ problems when it wants to be considered a serious premium player and is going to add five 500-seater A380s in 2012.
Shukor said MAS will open itself to “predators, and there is no shortage of them in the region from Jetstar, LionAir, Singapore Airlines, Cathay Pacific and many others”.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt