Mexico emerges as a key travel hub in 2025 thanks to expanding global connections
Mexico is gaining momentum as both a leading travel destination and international hub, according to the newly released Travel Insights 2025: Focus on the Americas report published by Amadeus in collaboration with UN Tourism.
Based on data from Amadeus Navigator360™, the report reveals a 1.8% year-on-year increase in air traffic across the Americas (July 2024-June 2025). Mexico stands out for its growing visibility, competitive pricing, and strategic connectivity.
Mexico ranked among the top five origin markets for travel searches. It was also one of the leading countries for actual travel in the Americas. Notably, searches for Mexico grew by 22% year-on-year. This signaled strong traveler intent and a prime opportunity for destination management organizations (DMOs) to convert interest into bookings through targeted campaigns and personalized offers.
Hotel good value
Hotel occupancy across North America reached 74% by June 2025. Mexico, the U.S., and Canada follow a closely aligned occupancy pattern and peaking in Q2. Mexico maintained however competitive average daily rates (ADR) under $140. It makes the country especially attractive to value-conscious travelers and those planning extended stays during off-peak periods.
This pricing strategy makes Mexico attractive for both leisure and business travelers, while leaving scope for premium growth.
Growing global hub
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