Midcounties Co-op appoints new brand and marketing manager
Midcounties Co-operative has appointed Katie Blunt to the position of brand and marketing manager.
She was previously marketing communications manager for Central England Co-operative, where for the last five years she led and created society campaigns and developed food marketing for 265 retail stores, including new store launches and developments.
Blunt will lead on branding and marketing initiatives for Co-operative Travel, which has 58 high street travel agencies located across England’s mid counties, from Nottinghamshire down to Somerset.
"I’m delighted to be joining Midcounties Co-operatives’ Travel group at such an exciting time, working with a hugely talented and experienced team," she said. "We’re on an exciting journey of brand growth not just as a travel business but as an independent co-operative society.
"I’m looking forward to working with the team and our suppliers to ensure Midcounties Co-operative fulfils its ambitions and potential, making a real difference for our members and the communities we serve. I’ll be addressing not just the current customer and member needs but also the future aspirations of the Co-operative Travel brand."
Blunt has also worked for M&S, John Lewis and in digital and social marketing for the public and charity sector.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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