Midcounties Co-operative names new travel chief
The Midcounties Co-operative has named former British Airways executive Sara Dunham as the new boss of its leisure division.
As Chief Officer of Travel and Leisure Services, Dunham will oversee its tour operating business, Co-op Holidays, and 78 branches.
She replaces Alistair Rowland, who left Midcounties last year to head up Blue Bay travel
Dunham spent close to 15 years at British Airways, across the airline and tour operating divisions. She was responsible for the development of BA’s direct-to-consumer business for BA.com, mobile, contact centres and BA Holidays.
Most recently she delivered key strategic projects for Saga Group.
The Midcounties Co-operative Chief Executive Phil Ponsonby said: "Travel and leisure services are an important part of our long-term strategy and we are thrilled to be welcoming Sara to drive the next stage of growth across our Travel and Leisure offering.
"In these particularly challenging times for the sector, delivering the best possible customer experience will be crucial and Sara’s experience will help us to further develop our offering across all channels and in particular to strengthen the relationship with our 700,000 members and support their needs across a broader range of travel and leisure services."
Dunham said: "Co-operative Travel has an incredibly strong reputation in the market and I am delighted to be joining such a purpose-led organisation.
"Being member-owned provides a unique point of difference for the Society and I look forward to working with the Board and Phil as well as the executive team to deepen the experience we offer to members and customers."
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